Crafting FaceGym’s evergreen tutorial videos.
Art direction - motion - design - video editing - production
In 2020, FaceGym launched the dual-purchase concept of pairing its skincare products with a tutorial style application video accessed via QR code on the packaging. I was responsible for art directing and producing the videos including model casting and script direction. I then developed a template of motion graphics to sit across all.
I went on to create 7 videos on this kind for further product releases.
I took inspiration from Apple Fitness and other workout apps for the motion graphics, combined with diverse casting and fresh lighting so the skin was still the focus.
