For FW22, adidas wanted to educate customers on it’s gymwear offering, which features both its TechFit and Heat.Rdy materials. To counteract the unassuming look of the garments, I designed ever-changing holographic statistics and scientific diagrams to tell the customer at a glance, that there’s more to meet the eye. The high-performance copy drives this messaging and the technical look stands out amongst more lifestyle creatives across the site and app.

This campaign was for global use across adidas’ site, app and CRM platforms.