In line with the launch of two new facials to the brand’s service offering, I redesigned the menu, creating a new design system across online/offline. This involved adapting the new design across multiple lightbox and large-format specs across FaceGym’s 11 studios. I also art directed stills and video for the launch campaign, website and POS.

I then liaised with local vendors to co-ordinate the print and overnight overhaul of the menu in London, Manchester, LA and New York.